Visa Launches Cryptocurrency Advisory Service for Financial Institutions, Merchants

Visa Inc., the world’s leader in digital payments, has launched a global crypto advisory service for its banking clients and merchants. This initiative is designed to help clients and partners advance their crypto journey as the use and adoption of digital currencies continues to gain momentum around the globe. 

This launch is based on the current reality that the case for crypto is getting stronger for financial institutions and through their work with over 60 crypto platforms, Visa’s global network of consultants and product experts have deep expertise to help financial institutions evaluate the crypto opportunity, develop concrete strategies, and pilot new user experiences and innovations like crypto rewards programs and CBDC-integrated consumer wallets.

In a recent global survey, nearly 40% of crypto owners would likely switch from their primary bank to one that offers crypto-related products in the next 12 months. 

This crypto advisory service is essential for every financial institution seeking to attract or retain customers with a crypto offering, retailers looking to delve into NFTs, or central banks exploring digital currencies, understanding the crypto ecosystem is a vital first step. 

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