MTN Nigeria Set to Launch RCS Business Messaging Services

MTN Nigeria is set to partner with Dotgo and Google to launch Rich Communications Services (RCS) Business Messaging Services. The RCS Business Messaging, dubbed the next generation SMS allows sharing of audio, video, images, location etc. to enable branded business messages.

Dotgo’s Messaging-as-a-Platform is integrated into Google’s RCS. According to businesswire, this partnership would allow MTN to leverage the services offered by Dotgo such as the RCS APIs, chatbot directory, billing, payments, reconciliation, and more, to drive monetization from RCS.

According to Lynda Saint-Nwafor, Chief Enterprise Business Officer at MTN Nigeria, “MTN is all set to onboard brands that can reach out to a vast majority of Nigerian customers and delight them with a user experience like never before, to boost lead generation and conversion rates. This is a great opportunity for brands to connect with the end consumers of Nigeria for sales and support,” says Lynda Saint-Nwafor, Chief Enterprise Business Officer at MTN Nigeria.

Srinivas Rao, the Chief Digital Officer of MTN Nigeria added, “We are proud of our technical collaboration with Google and Dotgo. The superior technology design, robust service operations, optimum business processes, and 24×7 support are key to delivering the Next-Generation Business Messaging experiences to our Brands & Business Partners at the most affordable rates. With this generational shift, we aim to further aid & accelerate Digital Transformation amongst the institutions, commerce & industry in Nigeria.”

According to Juliet Ehimuan, Country Director, Google Nigeria. Google is “delighted to work with MTN to help bring RCS business messaging to their customers. With the highest number of subscribers in the region, RCS Business Messaging services on MTN will be a game-changer. Dotgo has excelled once again as one of our top partners for monetising RCS Business Messaging with mobile operators,”

According to Dr. Inderpal Singh Mumick, the CEO of Dotgo. “The launch of RBM by MTN, the largest operator in Nigeria, will accelerate the adoption of RBM by brands in Nigeria. With the launch done, we will be working with MTN and Google to help CPaaS providers and brands in Nigeria to upgrade and incorporate RBM into their business applications,”

RCS messages are securely delivered to native messaging apps such as Google Messages and Samsung Messages on Android phones. Available on 3G and 4G networks, RCS is the default messaging standard for 5G networks. As of today, RCS is available globally with over 700M monthly active users.

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