DP World Launches E-Commerce Platform DUBUY.com in Kenya

DP World, a renowned trade enabler, has announced the launch of its global wholesale e-commerce platform DUBUY.com in Kenya. This latest expansion follows its successful launch in Rwanda earlier this year as it seeks to connect African businesses to regional and international markets, ensuring goods are delivered safely, reliably, and on time.

DUBUY.com is an innovative online marketplace that will help unlock access to global markets for Kenyan businesses, with fulfilment through DP World’s worldwide ports and logistics network. This move into Kenya demonstrates DUBUY.com’s commitment to supporting the country’s Vision 2030, working in strategic partnership with the Kenyan Government to expand the economy.

DUBUY.com by DP World identifies itself as the business gateway to Africa – one for exports, imports, and regional trade. The wholesale platform brings efficient and reliable B2B e-commerce to Kenya, enabling market access for businesses of all sizes. It will also solve some of the key challenges facing the growth of e-commerce in Africa, including reliable fulfilment, secure financial transactions, and the movement of goods.

Commenting on the launch, Mahmood Al Bastaki, Chief Operating Officer of Dubai Trade World said: “With the African Continental Free Trade Area (AfCFTA) now in effect, the eyes of the world will be on the continent. African businesses are increasingly using digital channels and technologies to engage with suppliers and distributors to create agile supply chains, and digital platforms like DUBUY.com will be key to this shift. Our technology allows homegrown businesses to transform into international enterprises by providing access to new markets in Africa, the Middle East, and the rest of the world.”

Honorable David Osiany, HSC, Deputy Minister, Ministry of Industrialization, Trade & Enterprise Development Kenya stated that: “Kenya is among the top countries for economic growth prospects in Africa, with some of the most exciting B2B opportunities on the continent here. Strategic partnerships with companies such as DP World and DUBUY.com are catalysts for our industrialization policy and are in line with the Government of Kenya’s Vision 2030. This partnership will increase our country’s trading connectivity and build an easy-access market for Kenyan entrepreneurs to secure long-term, sustainable business growth. With our local expertise and DP World’s global footprint, we’ve got a prosperous future ahead of us. I look forward to leveraging this new partnership for the benefit of our local traders and industries to access the African market.”

Also, Mr. Richard Ngatia, President, Kenya National Chamber of Commerce and Industry commented: “The launch and partnership with DUBUY.com in Kenya is testament to the impact of strong partnerships and a conducive investment climate within our country. This platform is part of the digital economy blueprint that will embrace new technological and logistical innovations that will enable Kenya’s and Africa’s ability to leapfrog economic growth for sustainable development. By leveraging on its benefits, Kenyan entrepreneurs can lead the charge in transforming how business is done across the continent, opening the continent to new markets, technological advancement and ultimately become the leading free trade facilitators.”


Recall that DHL Africa stated that it would be shutting down its pan-African online retail platform, Africa e-Shop, on 30th October 2021. The DUBUY.com platform, which is a similar platform powered by a logistics platform would help unlock access to global markets for small and medium-sized UAE enterprises, using DP World’s end-to-end integrated supply chain services to fulfil orders for export and to receive goods. 

The combination of DUBUY.com with DP World’s physical logistics infrastructure and data-driven logistics solutions will solve some of the key challenges to the growth of eCommerce, including reliable fulfilment, secure financial transactions, and the movement of goods.

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